Luke Fretwell » Design http://lukefretwell.com Sat, 28 Jan 2012 22:58:12 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 SF Mayor Ed Lee uses my ‘Fear the Stache’ creative for his new campaign rap video http://lukefretwell.com/sf-mayor-ed-lee-uses-my-fear-the-stache-creative-for-his-new-campaign-rap-video/ http://lukefretwell.com/sf-mayor-ed-lee-uses-my-fear-the-stache-creative-for-his-new-campaign-rap-video/#comments Tue, 25 Oct 2011 23:22:44 +0000 Luke Fretwell http://lukefretwell.com/?p=2130 San Francisco interim mayor and candidate Ed Lee used my ‘Fear the Stache’ creative for his new campaign rap video.

I peeped the idea to Lee and SF Giants pitcher Brian Wilson back in August, but neither one of them bothered to holla back.

The video features a t-shirt concept similar to the one I created (with designer Carlo Verso) as well as MC Hammer and Silicon Valley tech luminaries like Twitter co-founder Biz Stone and Google’s Marissa Mayer, among others.

Thank you, TechPresident, for the acknowledgement.

Creative:

Video:

]]> http://lukefretwell.com/sf-mayor-ed-lee-uses-my-fear-the-stache-creative-for-his-new-campaign-rap-video/feed/ 0 Cover design for security expert Bruce Schneier’s new book http://lukefretwell.com/cover-design-for-security-expert-bruce-schneiers-new-book/ http://lukefretwell.com/cover-design-for-security-expert-bruce-schneiers-new-book/#comments Fri, 12 Aug 2011 22:01:44 +0000 Luke Fretwell http://lukefretwell.com/?p=2069 I’ve been following security expert Bruce Schneier‘s blog for about a year and appreciate his ability to communicate technical security issues to a Luddite like me.

When he asked readers for feedback on working titles and covers for his upcoming book, Liars and Outliers, I spent 20 minutes designing a prototype of what I thought would communicate ‘security’ and still appeal to a broader audience.

I sent my prototype to Bruce, and he shared with his publisher, Wiley. To my surprise, they took the prototype and refined it.

Thank you Bruce and Wiley for the great honor in letting me contribute in this way.

My prototype:

Final:

]]> http://lukefretwell.com/cover-design-for-security-expert-bruce-schneiers-new-book/feed/ 5 Fear the Stache http://lukefretwell.com/fear-the-stache/ http://lukefretwell.com/fear-the-stache/#comments Thu, 11 Aug 2011 17:19:51 +0000 Luke Fretwell http://lukefretwell.com/?p=2037 Move over Brian Wilson’s beard, there’s new facial hair in San Francisco.

I came up with this creative concept tying interim SF mayor Ed Lee’s mustache with SF Giants pitcher Brian Wilson’s beard after hearing Lee would officially run for mayor. (NOTE: I’m not endorsing Ed Lee. I’m just humoring myself.)

Carlo Verso did a fantastic job designing this. Visit his Website at CarloVerso.com or connect with him on Twitter at @carloverso.

More concepts:

(HT Adriel Hampton for making the connection with Carlo.)

]]> http://lukefretwell.com/fear-the-stache/feed/ 2 Infographic for FedScoop: ‘The Next U.S. CIO’ http://lukefretwell.com/infographic-for-fedscoop-the-next-u-s-cio/ http://lukefretwell.com/infographic-for-fedscoop-the-next-u-s-cio/#comments Fri, 05 Aug 2011 01:55:47 +0000 Luke Fretwell http://lukefretwell.com/?p=1972 My first ever infographic (created for FedScoop): ‘The Next U.S. CIO’

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