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<channel>
	<title>Luke Fretwell &#187; Eco</title>
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	<link>http://lukefretwell.com</link>
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		<title>Federal Government IT Inflection Point</title>
		<link>http://lukefretwell.com/the-federal-government-strategic-inflection-point/</link>
		<comments>http://lukefretwell.com/the-federal-government-strategic-inflection-point/#comments</comments>
		<pubDate>Sun, 21 Aug 2011 21:46:34 +0000</pubDate>
		<dc:creator>Luke Fretwell</dc:creator>
				<category><![CDATA[Eco]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Andy Grove]]></category>
		<category><![CDATA[Vivek Kundra]]></category>

		<guid isPermaLink="false">http://lukefretwell.com/?p=2096</guid>
		<description><![CDATA[In his 1996 business classic, <em>Only the Paranoid Survive</em>, Intel co-founder Andy Grove popularized the term ‘Strategic Inflection Point,’ a reference to his company’s extraordinary turnaround that became a tech mantra and inspired entrepreneurs from Silicon Valley and beyond.]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://fedscoop.com/the-federal-government-strategic-inflection-point/">Originally published on FedScoop.</a></em></p>
<p>In his 1996 business classic, <em>Only the Paranoid Survive</em>, Intel co-founder Andy Grove popularized the term ‘Strategic Inflection Point,’ a reference to his company’s extraordinary turnaround that became a tech mantra and inspired entrepreneurs from Silicon Valley and beyond.</p>
<p>“A Strategic Inflection Point is that which causes you to make a fundamental change in business strategy. Nothing less is sufficient,” Grove <a href="http://www.intel.com/pressroom/archive/speeches/ag080998.htm">has said</a>.</p>
<p>For the past two years, under the leadership of former U.S. Chief Information Officer Vivek Kundra, the federal government has witnessed an inflection point of its own, one that has energized the public sector IT community.</p>
<p>During his tenure as CIO, Kundra spearheaded a positive IT trend with regards to changing how government works. His ’25 Point Implementation Plan to Reform Federal Information Technology Management’ paved the way with progressive initiatives, including an aggressive review of agency IT strategies, a ‘cloud first’ policy, a data center reduction plan, creation of the open data platform Data.gov and regular TechStat reviews that hold senior-level executives accountable for moving this agenda forward.</p>
<p>Despite an uphill battle with organizational culture, antiquated technology, funding limitations and outdated procurement policies, his push to modernize, streamline and make government more transparent was considered genuine and successful. Industry organizations, watchdog groups and colleagues have applauded his efforts.</p>
<p>Open Source for America <a href="http://opensourceforamerica.org/2011/08/farewell-vivek/">said in an open letter to Kundra</a>, there’s been “a tremendous change in the way the government thinks about information technology, and how it manages information technology projects. For the first time, a Federal CIO was able to articulate the way forward for much-needed reform, and we were extraordinarily fortunate that you were able to assume that role, setting an extraordinary example for all Federal CIOs to come.”</p>
<p>If accolades don’t appease naysayers, then numbers should. Since the IT Dashboard was implemented to monitor federal government technology spending, an estimated <a href="http://fedscoop.com/kundra-on-white-house-white-board-it-dashboard-saved-3-billion/">$3 billion in savings</a> have been realized. While that may be a drop in the federal government budget bucket, these days every penny counts, and it’s safe to assume the surface has only been scratched. Billions more are waiting to be saved, all with the help of smarter technology, procurement reform and leadership, all of which are outlined in the 25 Point Plan.</p>
<p>Despite the potential for “entropy,” as Kundra puts it, all signs point to an upward tick in the federal government IT Strategic Inflection Point.</p>
<p>Speaking for the federal CIO Council after Kundra announced his resignation, Homeland Security CIO Richard Spires <a href="http://fedscoop.com/spires-cio-council-will-continue-viveks-legacy/">wrote</a>, “He has changed the dialogue and viewpoint of agencies of the Federal government – and we will not go back.”</p>
<p>Newly-appointed CIO Steven VanRoekel has received early praise for his work as Federal Communications Commission managing director, where he led technology operations, including a complete overhaul of FCC.gov. In breaking the news of his appointment, VanRoekel told <em>The New York Times</em> he would <a href="http://www.nytimes.com/2011/08/04/technology/white-house-picks-new-information-chief.html?_r=3&amp;ref=stevelohr">move ahead with the work Kundra began</a>.</p>
<p>VanRoekel has even been given the seal of approval from his predecessor.</p>
<p>“He’s the perfect choice,” Kundra recently told attendees at a <a href="http://fedscoop.com/fedscoop-government-it-community-honor-kundra/">reception honoring his service</a>.</p>
<p>Beyond VanRoekel, there’s a cadre of senior-level innovators, including Health &amp; Human Services CTO Todd Park, Veterans Affairs CTO Peter Levin, Defense CIO Teri Takai and Deputy CTO of Innovation Chris Vein, to name just a few, that are willing and able to re-enforce the strategic momentum.</p>
<p>Reflecting on his time as CIO, Kundra <a href="http://fedscoop.com/kundra-reflects-on-public-service-career-you-have-a-right-to-dream-big-and-act-boldly/">said this</a>:</p>
<blockquote><p>“We have shown that it is possible to change the status quo. But we must remember that nothing is immune to the laws of physics, especially entropy. Left alone, things tend to move from order to disorder – and the hard work this Administration has done to reform Federal IT could fall back unless we keep our shoulder to the wheel.”</p></blockquote>
<p>The subtitle to <em>Only the Paranoid Survive</em> is “How to Exploit the Crisis Points That Challenge Every Company.” Given our current federal fiscal crisis, now is the time for America’s best and brightest public service technology innovators to exploit the points that challenge <em>government</em>.</p>
<p>There’s never been a better opportunity to own that challenge.</p>
<p><em>Only the Paranoid Survive</em> is still a must-read for anyone who wants to change the status quo, especially for the thousands of incubating innovators inside the federal government. To quote Grove, “a fundamental rule in technology says that whatever can be done will be done.”</p>
<p>This moment is the federal government’s Strategic Inflection Point.</p>
<p>This can be done.</p>
<p><em><a href="http://fedscoop.com/the-federal-government-strategic-inflection-point/">Originally published on FedScoop.</a></em></p>
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		<title>Little boxes</title>
		<link>http://lukefretwell.com/little-boxes/</link>
		<comments>http://lukefretwell.com/little-boxes/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 18:06:47 +0000</pubDate>
		<dc:creator>Luke Fretwell</dc:creator>
				<category><![CDATA[Eco]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Jay Shafer]]></category>
		<category><![CDATA[Malvina Reynold]]></category>
		<category><![CDATA[Small House Society]]></category>

		<guid isPermaLink="false">http://lukefretwell.com/?p=1364</guid>
		<description><![CDATA[The <a href="http://www.resourcesforlife.com/small-house-society">Small House Society</a> is re-defining Malvina Reynold's take on <a href="http://en.wikipedia.org/wiki/Little_Boxes">Little Boxes</a> with its <a href="http://news.yahoo.com/s/ap/us_tiny_houses">tiny house movement</a>. These are brilliant, beautiful homes that could change the way we live, and I want one.]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.resourcesforlife.com/small-house-society">Small House Society</a> is re-defining Malvina Reynold&#8217;s take on <a href="http://en.wikipedia.org/wiki/Little_Boxes">Little Boxes</a> with its <a href="http://news.yahoo.com/s/ap/us_tiny_houses">tiny house movement</a>. These are brilliant, beautiful homes that could change the way we live, and I want one.</p>
<div><object width="512" height="322"><param name="movie" value="http://d.yimg.com/static.video.yahoo.com/yep/YV_YEP.swf?ver=2.2.46" /><param name="allowFullScreen" value="true" /><param name="AllowScriptAccess" VALUE="always" /><param name="bgcolor" value="#000000" /><param name="flashVars" value="id=20914090&#038;vid=7888960&#038;lang=en-us&#038;intl=us&#038;thumbUrl=http%3A//l.yimg.com/a/p/i/bcst/videosearch/15503/111051950.jpeg&#038;embed=1" /><embed src="http://d.yimg.com/static.video.yahoo.com/yep/YV_YEP.swf?ver=2.2.46" type="application/x-shockwave-flash" width="512" height="322" allowFullScreen="true" AllowScriptAccess="always" bgcolor="#000000" flashVars="id=20914090&#038;vid=7888960&#038;lang=en-us&#038;intl=us&#038;thumbUrl=http%3A//l.yimg.com/a/p/i/bcst/videosearch/15503/111051950.jpeg&#038;embed=1" ></embed></object><br /><a href="http://video.yahoo.com/watch/7888960/20914090">Second Act &#8211; Jay Shafer&#39;s Tiny Home</a> @ <a href="http://video.yahoo.com" >Yahoo! Video</a></div>
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		<item>
		<title>Moore&#8217;s Law = More Sales</title>
		<link>http://lukefretwell.com/moores-law-more-sales/</link>
		<comments>http://lukefretwell.com/moores-law-more-sales/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 18:18:04 +0000</pubDate>
		<dc:creator>Luke Fretwell</dc:creator>
				<category><![CDATA[Eco]]></category>
		<category><![CDATA[The Story of Electronics]]></category>
		<category><![CDATA[The Story of Stuff]]></category>

		<guid isPermaLink="false">http://lukefretwell.com/?p=1337</guid>
		<description><![CDATA[The minds behind The Story of Stuff have created <a href="http://storyofstuff.org/electronics/">The Story of Electronics</a>. Great animation on how electronics are made and the external costs on the environment and our health. Love the idea of take-back laws and encouraging more innovative design and manufacturing.]]></description>
			<content:encoded><![CDATA[<p>The minds behind The Story of Stuff have created <a href="http://storyofstuff.org/electronics/">The Story of Electronics</a>. Great animation on how electronics are made and the external costs on the environment and our health. Love the idea of take-back laws and encouraging more innovative design and manufacturing.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/sW_7i6T_H78?fs=1&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/sW_7i6T_H78?fs=1&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
]]></content:encoded>
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		<title>Green Chamber of Commerce</title>
		<link>http://lukefretwell.com/green-chamber-of-commerce/</link>
		<comments>http://lukefretwell.com/green-chamber-of-commerce/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 22:07:04 +0000</pubDate>
		<dc:creator>Luke Fretwell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Eco]]></category>
		<category><![CDATA[Etc]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Green Chamber of Commerce]]></category>

		<guid isPermaLink="false">http://lukefretwell.com/?p=1046</guid>
		<description><![CDATA[Led branding, designed and developed Website, updated logo and led social media strategy for the Green Chamber of Commerce. Led new brand theme of &#8216;Building an Honest Economy,&#8217; worked with video production company to develop membership recruitment video and developed crowdsourcing site for generate ideas, interest. Green Chamber of Commerce Website: &#8216;Building an Honest Economy&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p>Led branding, designed and developed Website, updated logo and led social media strategy for the <a href="http://greenchamberofcommerce.net">Green Chamber of Commerce</a>. </p>
<p>Led new brand theme of &#8216;Building an Honest Economy,&#8217; worked with video production company to develop membership recruitment video and developed crowdsourcing site for generate ideas, interest.</p>
<p>Green Chamber of Commerce Website:</p>
<p><a href="http://greenchamberofcommerce.net"><img src='http://lukefretwell.com/wp-content/uploads/Picture-11-530x361.png' class='alignnone size-medium wp-image-1049' width='500' height='340.56603773585'/></a></p>
<p>&#8216;Building an Honest Economy&#8217; video:</p>
<p><object width="500" height="340"><param name="movie" value="http://www.youtube.com/v/w_SSSqhr8Y4&amp;hl=en_US&amp;fs=1?rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/w_SSSqhr8Y4&amp;hl=en_US&amp;fs=1?rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="340"></embed></object></p>
<p>&#8216;Ideas for an Honest Economy&#8217; Website:</p>
<p><a href="http://greenchamberofcommerce.uservoice.com/forums/29934-share-your-ideas-"><img src='http://lukefretwell.com/wp-content/uploads/Picture-2-530x378.png' class='alignnone size-medium wp-image-1057' width='500' height='356.60377358491'/></a></p>
<p>Promo video for &#8216;Ideas for an Honest Economy:&#8217;</p>
<p><object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10614259&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10614259&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed></object></p>
<p>Logo:</p>
<p><img src="http://lukefretwell.com/wp-content/uploads/greenchamber.png" alt="Green Chamber of Commerce" title="Green Chamber of Commerce" width="335" height="85" class="alignnone size-full wp-image-1059" /></p>
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		<item>
		<title>Cheap food comes at a cost to our health and environment</title>
		<link>http://lukefretwell.com/cheap-food-comes-at-a-cost-to-our-health-and-environment/</link>
		<comments>http://lukefretwell.com/cheap-food-comes-at-a-cost-to-our-health-and-environment/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 03:49:32 +0000</pubDate>
		<dc:creator>Luke Fretwell</dc:creator>
				<category><![CDATA[Eco]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[michael pollan]]></category>
		<category><![CDATA[The Daily Show]]></category>

		<guid isPermaLink="false">http://lukefretwell.com/?p=434</guid>
		<description><![CDATA[The Daily Show With Jon Stewart Mon &#8211; Thurs 11p / 10c]]></description>
			<content:encoded><![CDATA[<table style='font:11px arial; color:#333; background-color:#f5f5f5' cellpadding='0' cellspacing='0' width='360' height='353'>
<tbody>
<tr style='background-color:#e5e5e5' valign='middle'>
<td style='padding:2px 1px 0px 5px;'><a target='_blank' style='color:#333; text-decoration:none; font-weight:bold;' href='http://www.thedailyshow.com'>The Daily Show With Jon Stewart</a></td>
<td style='padding:2px 5px 0px 5px; text-align:right; font-weight:bold;'>Mon &#8211; Thurs 11p / 10c</td>
</tr>
<tr style='height:14px;' valign='middle'>
<td style='padding:2px 1px 0px 5px;' colspan='2'<a target='_blank' style='color:#333; text-decoration:none; font-weight:bold;' href='http://www.thedailyshow.com/watch/mon-january-4-2010/michael-pollan'>Michael Pollan<a></td>
</tr>
<tr style='height:14px; background-color:#353535' valign='middle'>
<td colspan='2' style='padding:2px 5px 0px 5px; width:360px; overflow:hidden; text-align:right'><a target='_blank' style='color:#96deff; text-decoration:none; font-weight:bold;' href='http://www.thedailyshow.com/'>www.thedailyshow.com</a></td>
</tr>
<tr valign='middle'>
<td style='padding:0px;' colspan='2'><embed style='display:block' src='http://media.mtvnservices.com/mgid:cms:item:comedycentral.com:260618' width='360' height='301' type='application/x-shockwave-flash' wmode='window' allowFullscreen='true' flashvars='autoPlay=false' allowscriptaccess='always' allownetworking='all' bgcolor='#000000'></embed></td>
</tr>
<tr style='height:18px;' valign='middle'>
<td style='padding:0px;' colspan='2'>
<table style='margin:0px; text-align:center' cellpadding='0' cellspacing='0' width='100%' height='100%'>
<tr valign='middle'>
<td style='padding:3px; width:33%;'><a target='_blank' style='font:10px arial; color:#333; text-decoration:none;' href='http://www.thedailyshow.com/full-episodes'>Daily Show<br/> Full Episodes</a></td>
<td style='padding:3px; width:33%;'><a target='_blank' style='font:10px arial; color:#333; text-decoration:none;' href='http://www.indecisionforever.com'>Political Humor</a></td>
<td style='padding:3px; width:33%;'><a target='_blank' style='font:10px arial; color:#333; text-decoration:none;' href='http://www.thedailyshow.com/videos/tag/health'>Health Care Crisis</a></td>
</tr>
</table>
</td>
</tr>
</tbody>
</table>
<p>Michael Pollan discusses his new book <a href="http://www.amazon.com/Food-Rules-Eaters-Michael-Pollan/dp/014311638X/ref=sr_1_1?ie=UTF8&#038;s=books&#038;qid=1262922483&#038;sr=1-1">Food Rules: An Eater&#8217;s Manual</a> on The Daily Show.</p>
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		<title>Squeezed: What You Don&#8217;t Know About Orange Juice</title>
		<link>http://lukefretwell.com/squeezed-what-you-dont-know-about-orange-juice/</link>
		<comments>http://lukefretwell.com/squeezed-what-you-dont-know-about-orange-juice/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 01:12:38 +0000</pubDate>
		<dc:creator>Luke Fretwell</dc:creator>
				<category><![CDATA[Eco]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Squeezed: What You Don't Know About Orange Juice]]></category>

		<guid isPermaLink="false">http://lukefretwell.com/?p=420</guid>
		<description><![CDATA[Video interview with author Alissa Hamilton on her book Squeezed: What You Don&#8217;t Know About Orange Juice might make you re-think what you&#8217;re drinking.]]></description>
			<content:encoded><![CDATA[<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/Qerc7a_dL_I&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Qerc7a_dL_I&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>Video interview with author Alissa Hamilton on her book <a href="http://www.amazon.com/Squeezed-About-Orange-Agrarian-Studies/dp/0300124716">Squeezed: What You Don&#8217;t Know About Orange Juice</a> might make you re-think what you&#8217;re drinking.</p>
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		<title>Building an honest economy</title>
		<link>http://lukefretwell.com/building-an-honest-economy/</link>
		<comments>http://lukefretwell.com/building-an-honest-economy/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 00:42:26 +0000</pubDate>
		<dc:creator>Luke Fretwell</dc:creator>
				<category><![CDATA[Eco]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Green Chamber of Commerce]]></category>

		<guid isPermaLink="false">http://lukefretwell.com/?p=396</guid>
		<description><![CDATA[I&#8217;m a board member for the Green Chamber of Commerce. This is the new Honest Economy video I worked on with Inner Circle Creative. If your business is interested in joining, start here or contact me directly.]]></description>
			<content:encoded><![CDATA[<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/w_SSSqhr8Y4&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/w_SSSqhr8Y4&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>I&#8217;m a board member for the <a href="http://greenchamberofcommerce.net">Green Chamber of Commerce</a>. This is the new <a href="http://www.honesteconomy.org">Honest Economy</a> video I worked on with <a href="http://innercirclecreative.com">Inner Circle Creative</a>. If your business is interested in joining, <a href="http://greenchamberofcommerce.net/join/">start here</a> or contact me directly.</p>
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		<item>
		<title>&#8216;The Story of Stuff&#8217;</title>
		<link>http://lukefretwell.com/the-story-of-stuff/</link>
		<comments>http://lukefretwell.com/the-story-of-stuff/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 19:02:59 +0000</pubDate>
		<dc:creator>Luke Fretwell</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Eco]]></category>
		<category><![CDATA[consumption]]></category>
		<category><![CDATA[globalization]]></category>
		<category><![CDATA[story of stuff]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://lukefretwell.com/?p=188</guid>
		<description><![CDATA[I got a &#8220;C&#8221; in my globalization class in college. It wasn&#8217;t that I didn&#8217;t care about the subject matter. It was my last class, and I was ready to just be finished. &#8220;The Story of Stuff&#8221; is an creative look at the economics of manufacturing, consumption, globalization and sustainability as an alternative. Watch the [...]]]></description>
			<content:encoded><![CDATA[<p>I got a &#8220;C&#8221; in my globalization class in college. It wasn&#8217;t that I didn&#8217;t care about the subject matter. It was my last class, and I was ready to just be finished. &#8220;The Story of Stuff&#8221; is an creative look at the economics of manufacturing, consumption, globalization and sustainability as an alternative.</p>
<p>Watch the full series. It&#8217;ll help you get that &#8220;A&#8221; in living a greener lifestyle and making the world a better place to live.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/OqZMTY4V7Ts&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/OqZMTY4V7Ts&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<ul>
<li>Chapter 1: <a href="http://www.youtube.com/watch?v=OqZMTY4V7Ts">Introduction</a></li>
<li>Chapter 2: <a href="http://www.youtube.com/watch?v=QYbSaBH0_1M">Extraction</a></li>
<li>Chapter 3: <a href="http://www.youtube.com/watch?v=HoJDDiJohKY">Production</a></li>
<li>Chapter 4: <a href="http://www.youtube.com/watch?v=swtYy80B-LE">Distribution</a></li>
<li>Chapter 5: <a href="http://www.youtube.com/watch?v=EUeMVt3stAo">Consumption</a></li>
<li>Chapter 6: <a href="http://www.youtube.com/watch?v=FdyV5W-9M_w">Disposal</a></li>
<li>Chapter 7: <a href="http://www.youtube.com/watch?v=Zam9DZ43Cl0">Another Way</a></li>
</ul>
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		<title>CalStar Products</title>
		<link>http://lukefretwell.com/calstar-products/</link>
		<comments>http://lukefretwell.com/calstar-products/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 23:26:44 +0000</pubDate>
		<dc:creator>Luke Fretwell</dc:creator>
				<category><![CDATA[Eco]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[CalStar Products]]></category>

		<guid isPermaLink="false">http://lukefretwell.com/?p=1085</guid>
		<description><![CDATA[Collaborated with <a href="http://www.kollardesign.com">Kollar Design</a> and designed and developed Website for sustainable building materials start-up <a href="http://calstarproducts.com">CalStar Products</a>.]]></description>
			<content:encoded><![CDATA[<p>Collaborated with <a href="http://www.kollardesign.com">Kollar Design</a> and designed and developed Website for sustainable building materials start-up <a href="http://calstarproducts.com">CalStar Products</a>.</p>
<p>CalStar Products Website:</p>
<p><a href="http://calstarproducts.com"><img src='http://lukefretwell.com/wp-content/uploads/Picture-4-530x358.png' class='alignright size-medium wp-image-1086' width='500' height='337.7358490566'/></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>ToothHugger</title>
		<link>http://lukefretwell.com/toothhugger/</link>
		<comments>http://lukefretwell.com/toothhugger/#comments</comments>
		<pubDate>Thu, 01 Jan 2009 07:50:28 +0000</pubDate>
		<dc:creator>Luke Fretwell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Eco]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Green Dentistry]]></category>
		<category><![CDATA[ToothHugger]]></category>

		<guid isPermaLink="false">http://lukefretwell.com/?p=972</guid>
		<description><![CDATA[Designed logo, blog and Website for <a href="http://toothhugger.com">ToothHugger</a> and <a href="http://sfgreendentist.com">Green Dentistry</a>. Lead content strategy and execution for green oral health care blog ToothHugger.com.]]></description>
			<content:encoded><![CDATA[<p>Designed logo, tagline, blog and Website for <a href="http://toothhugger.com">ToothHugger</a> and <a href="http://sfgreendentist.com">Green Dentistry</a>. Led content and social media strategy and execution for green oral health care blog ToothHugger.com.</p>
<p>Logos:</p>
<p><img src="http://lukefretwell.com/wp-content/uploads/toothhugger1.png" alt="ToothHugger" title="ToothHugger" width="381" height="125" class="alignnone size-full wp-image-974" /></p>
<p><img src="http://lukefretwell.com/wp-content/uploads/greendentistry.png" alt="Green Dentistry" title="Green Dentistry" width="390" height="125" class="alignnone size-full wp-image-975" /></p>
<p>Website:</p>
<p><a href="http://toothhugger.com"><img src='http://lukefretwell.com/wp-content/uploads/toothhugger3-530x337.png' class='alignnone size-medium wp-image-983' width='500' height='317.92452830189'/></a></p>
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	</channel>
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