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Curriculum vitae

Luke Fretwell's resume.

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Overview

Government technology executive and entrepreneur with 25+ years of experience. Founded and led companies, products and communities that modernize public-sector digital services. Strengths: culture change, product strategy, and web standards, accessibility, security, open source, data and content.

Experience

Consultant, Independent

December 2024 – Present

  • Advise Marin County leadership on digital transformation and innovation.
  • Led development of Engage Marin, the County’s first digital engagement platform.
  • Co-designed the Marin County Digital Accelerator to improve collaboration across departments.
  • Built MarinOS, an experimental, open, AI-led approach to building County apps and documentation.

Co-founder, ScanGov

January 2024 – Present

  • Co-founded a company that monitors government digital experience and helps agencies fix problems.
  • Built the product: automated scans, prioritized task lists, fix tracking and public scorecards.
  • Developed government-wide digital experience standards for AI readiness, security, usability and accessibility.

CEO/Co-founder, ProudCity

January 2016 – November 2024

  • Founded a cloud platform for local governments to buy, build and run digital tools.
  • Led sales, marketing and product strategy for websites, meetings, forms and payments.
  • Served 100+ U.S. cities, counties and agencies with a 99% customer retention rate.
  • Named a GovTech 100 company by Government Technology magazine.

Publisher/Contributor, Proudly Serving

August 2021 – Present

  • Published a collaborative book that helps grow digital culture in government.
  • Convened 25+ leaders from government, business and nonprofits as contributing authors.

Founder/Maintainer, GovFresh

May 2009 – Present

  • Founded civic technology media and innovation lab.
  • Publish interviews with government leaders, commentary, podcasts, videos and resources.

Strategist, CivicActions

January 2016 – December 2021

  • Supported federal business development through industry relationships and press coverage.
  • Launched Agile Government Leadership, now Technologists for the Public Good, to train staff.
  • Built an internal community of practice to share web accessibility knowledge.

Product Designer, Alpha.CA.gov

December 2019 – March 2020

  • Joined the incubator team for what is now the California Office of Data and Innovation.
  • Led product design for a state pilot project to redesign the CA.gov website.
  • Coached the team on open culture: working in public and choosing the right tools.
  • Helped shape the project story for press coverage.

Maintainer, GovPress

December 2014 – August 2019

  • Co-developed and maintained a WordPress theme built for government websites.
  • Supported 1,000+ active installations, including non-government sites.

Consultant

January 2010 – December 2015

NuCivic (acquired)

  • Led rebranding of an open source civic solutions platform.
  • Developed product strategy for DKAN, an open data platform.

FedScoop/StateScoop

  • Led editorial and digital operations for government technology news sites.
  • Wrote and hosted video and podcast interviews with government technology leaders.
  • Co-hosted FedOSS, a podcast on open source in federal government.
  • Ran an SEO plan that earned page-one results for key search terms.

Founder, HowYouEco

April 2008 – January 2010

  • Founded a green lifestyle marketplace for products, services and resources.
  • Named one of the “Five Great Green Web Communities” by Simple Earth Media.

Product Designer, Inspire.com

October 2006 – December 2007

  • Led product strategy and design for a health and wellness site.
  • Directed the rebrand from ClinicaHealth to Inspire.com.

Product Director, Technical Communities

April 2005 – August 2006

  • Led launch of an online marketplace for used science and technology equipment.
  • Developed the site UI, brand guidelines and marketing strategy.

Senior Marketing Coordinator, Technical Communities

June 2002 – March 2005

  • Core team member in the turnaround of a dot-com startup from near shutdown to a sustainable business.
  • Led planning and build of in-house CRM and sales tools.
  • Coordinated a corporate partnership with eBay.

User Interface Designer, Technical Communities

January 2001 – June 2002

  • Wrote front-end specifications for an online science and technology marketplace.
  • Managed outbound email campaigns.

Consultant

August 2000 – December 2000

  • Led web strategy and development for multiple clients.

Web Production Coordinator, ASAE and The Center for Association Leadership

March 1999 – July 2000

  • Led a second website redesign and content migration for a national trade association.
  • Managed daily site updates, content design and the production schedule.

Writer, ASAE and The Center for Association Leadership

August 1997 – March 1999

  • Wrote, edited and designed a membership newsletter for association executives.

Editor-in-Chief/Managing Editor, Broadside

January 1996 – May 1996

  • Led the George Mason University newspaper to its first national Associated Collegiate Press honors.
  • Received the GMU Student Leader award for service as editor-in-chief.

Education

  • BA, International Studies, George Mason University
  • BA, Government and Politics, George Mason University