Curriculum vitae
Luke Fretwell's resume.
Overview
Expert in government technology. Skilled in culture change, product strategy, design, development, communications and marketing. Focus areas: web standards, accessibility, security, open source, data and content strategy.
Experience
Founder/Maintainer, GovFresh
May 2009 – Present
- Founder of government technology media and innovation lab.
- Features interviews with government leaders, commentary, podcasts, videos, resources.
Co-founder/Maintainer, ScanGov
January 2024 – Present
- Built a tool that tracks key measures on U.S. government websites.
- Work with state and federal governments to fix problems it finds.
- Featured in industry publications FedScoop, StateScoop, and Government Technology.
CEO/Co-founder, ProudCity
January 2016 – November 2024
- Founded a cloud platform for local governments. It helps them buy, build and run digital tools. Examples: websites, meetings, forms and payments.
- Led sales, marketing and product strategy.
- Serve 100+ U.S. municipalities (cities, counties, agencies).
- Achieved a 99% customer retention rate.
- Named a Government Technology GovTech 100 company.
Co-founder/Maintainer, Proudly Serving
August 2021 – Present
- Founder and lead author of a book written with many people. It grows public sector digital culture.
- Community contributions from 25+ U.S. public, private, and nonprofit leaders.
Strategist, CivicActions
January 2016 – December 2021
- Helped position a digital services firm for the federal market. Used executive networks and media placements.
- Launched Agile Government Leadership, now Technologists for the Public Good. It connects and educates government. Its focus is agile digital services.
- Built an internal community of practice for web accessibility.
Product Designer, Alpha.CA.gov
December 2019 – March 2020
- Incubator team for what is now the California Office of Data and Innovation.
- Led product design for a short state experiment to redesign CA.gov.
- Mentored team on open culture (working publicly, using appropriate tools).
- Helped write and deliver the project story to press.
Maintainer, GovPress
December 2014 – August 2019
- Co-developed and maintained a WordPress government theme.
- Supported 1,000+ active installations (including non-government).
Consultant
January 2010 – December 2015
#### NuCivic (acquired)
- Led rebranding for open source civic solutions platform.
- Developed product strategy for the open data platform DKAN.
#### FedScoop/StateScoop
- Led editorial and digital operations.
- Wrote and hosted video and podcast interviews with government IT leaders.
- Co-hosted FedOSS podcast focused on open source in the federal government.
- Ran an SEO strategy. It got page-one results for key search terms.
Founder, HowYouEco
April 2008 – January 2010
- Founded a green lifestyle marketplace of products, services, and resources.
- Named one of the “Five Great Green Web Communities” by Simple Earth Media.
Product Designer, Inspire.com
October 2006 – December 2007
- Led product strategy and design for a unified health and wellness platform.
- Rebranded from ClinicaHealth to Inspire.com.
Product Director, Technical Communities
April 2005 – August 2006
- Led the launch of an online marketplace for secondary science and tech equipment.
- Developed site UI, branding guidelines, and marketing strategy.
Senior Marketing Coordinator, Technical Communities
June 2002 – March 2005
- Part of the core team. We turned a near-shuttered dot-com startup into a real business.
- Led strategy and development of in-house CRM and sales management tools.
- Coordinated corporate partnership with eBay.
User Interface Designer, Technical Communities
January 2001 – June 2002
- Produced front-end specifications for an online science and tech marketplace.
- Managed outbound email campaigns.
Consultant
August 2000 – December 2000
- Led web strategy and development for various organizations.
Web Production Coordinator, ASAE and The Center for Association Leadership
March 1999 – July 2000
- Led a second website redesign and content move for a national trade group.
- Managed day-to-day site updates, content design, and production schedule.
Writer, ASAE and The Center for Association Leadership
August 1997 – March 1999
- Wrote, edited, and designed an executive management membership newsletter.
Editor-in-Chief/Managing Editor, Broadside
January 1996 – May 1996
- Led George Mason University newspaper to its first national Associated Collegiate Press honors.
- Received GMU Student Leader award for role as editor-in-chief.
- Managed 25 staff members and a $150,000 annual budget.
Education
- BA, International Studies, George Mason University
- BA, Government and Politics, George Mason University